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The fight against counterfeiting on the world stage: US news

According to the news Agency «Ars Technica «a Federal judge in the U.S. state of Nevada ordered the closure of websites that violated the rights of the brand» Chanel», selling counterfeit luxury goods. According to this decision, Chanel may confiscate domain names from these sites and transfer them to the American Registrar GoDaddy. It is this Registrar instructed to automatically redirect users from the offending sites to web pages that give information about the current lawsuit «Chanel».

In accordance with the court’s decision, the defendant companies are required to stop using the name «Chanel» and its symbols, as well as to stop selling its products.In addition, major us Internet portals, including Google, Yahoo, Twitter and Facebook, must remove links to sites selling counterfeit goods of famous brands from indexed pages and search results.

Chanel’s lawsuit listed about 700 sites that offered counterfeit goods. Search for such sites were engaged in specialists of the company, making purchases in some of the online stores and checking the authenticity of the goods.

In his decision, the judge, however, did not take into account that some of the domains may not be registered in the United States. In particular, the list of names in the lawsuit contains a domain poshmoda.ws, registered in Germany and is currently continuing work. However, most of the sites were registered in the de jure American com and NET zones and have already been disabled

According to the British broadcasting Corporation BBC, representatives of Google refused to comment on the situation, saying that they have not yet received a court order. On Facebook, journalists were told that they are already dealing with this issue.

Confiscation of domain names from suspected Internet piracy and copyright infringement in the United States began after the entry into force of the 2010 «law against online infringement and counterfeiting» (COICA), according to which the court has the right to temporarily block the domain of the offending site.

Recall that in recent years, not only Chanel, but also other leading perfume companies, mainly French, have taken care of protecting their copyrights on the Internet.

The essence of the problem is not so much in the trade of fakes, but in the sales procedure and in the use of brand names as keywords in search engines and online advertising. Large companies do not like that online auctions and trading platforms allow small retailers and individuals to trade genuine goods at prices significantly lower than in branded stores.

In July this year, the European court of justice ruled that eBay and other portals should more actively fight the sale of counterfeit goods by L»Oreal and Tiffany. The court also ruled that sites such as eBay could be held liable for trademark infringement if they were «actively involved» in the distribution of counterfeit products.

In 2009, a Paris court fined EBay Inc. at 1.7 million euros ($2.25 million) for the sale of products by LVMH Moet Hennessy SA, which owns the brands Louis Vuitton, Christian Dior, Kenzo, Givenchy, etc.

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